“ I want to be able to look past the surface of complex issues and inequities. Through my camera lens, I focus on the book, not the cover, and find the deeper story. ”
Fr3der1ck travels the world to document pressing issues. His projects have led him to informal settlement villages in Nairobi, Kenya, hospitals for the poor in Lima, Peru, the coast of Constanza, Romania, and to the streets of Atlanta.
Read more to explore Fr3der1ck's experience in film and travel. >>
Fr3der1ck has worked with clients such as PEPFAR (U.S. President's Emergency Plan for AIDS Relief), World Bicycle Relief, and The Coca-Cola Company. He has also been creative director for the efforts of his team around the world in Europe, Asia, and Australia.
Read more to see an extensive list of Fr3der1ck's clients. >>
Fr3deR1cK currently has an on going project documenting Atlanta's homeless called, "Losing Home." The program chronicles the trials and tribulations of life in the street in Atlanta and accommodations at the Salvation Army. Fr3deR1cK's first full length documentary, Cabbagetown, won numerous awards and was a favorite on PBS. A look at a community of mill workers imported from the North Georgia Mountains, and set down right in Atlanta‚ city center, the documentary covers the deterioration of a way of life when the mill closes and the neighborhood undergoes radical gentrification.
After two years of shooting on location in Romania, the feature documentary is almost complete. A very intimate look at the survivors of the early 90's pediatric AIDS epidemic in Romania, the film captures the struggles and triumphs of a group of survivors as they face life as young adults. Careers, family, dating, issues of privacy, and the changing attitudes toward the HIV infected teens as a group, all day into day to day life for these everyday heroes.Fr3deR1cK, as the director/dp for the project was committed to capturing the story with authentic Romanian voices to tell the stories from the Romanian perspective.
World Bicycle Relief invited Fr3deR1cK to document the stories of recipients of their bikes. Fr3deR1cK worked with a crew of locals to create micro-documentaries on Tendai, a female student; Cecil, a dairy farmer; Funse & Albert, locals that WBR employees as part of the program; and Prisca, a caretaker for sick people in her community. In the process, he put together a video for school girls singing Girl Child, a song they wrote about empowering young women.
Visiting the largest public hospital in Lima, Peru, Hospital Dos de Mayo, Fr3deR1cK captured mis-en scene footage of the heart surgery patients being cared for due to the work of Dr. Efrain Montesinos and his wife Maria, who has taken on the medical mission work after the passing of her husband in 2007. Peruvians with no insurance now have access to life saving surgical care.
Fr3deR1cK produced and shot King of Watts to tell the story of Nino Cappuccino, reformed gang leader and gangsta rap pioneer. Most scenes were shot on location in Nickerson Gardens in South Central's notorious Watts district to capture the reality of gang life and the day-to-day struggle to find redemption by any means necessary.
On a trip to Mumbai, Fr3deR1cK spent time talking with the working people that make a living on Juhu Beach, on the shore of the Arabian Sea in a neighborhood populated by Bollywood stars and Indian elite.
Working with HIV Free Generation and Emory University's Rollins School of Public Health, Fr3deR1cK directed and shot footage documenting life in Mukuru, a 600,000 plus person informal settlement on the outskirts of Nairobi. See what people are doing in their communities to make a better life for themselves and to prevent the next generation of HIV/AIDS in their villages.
Fr3deR1cK's first documentary was about an illegal underage club in Atlanta called, Boys And Girls. His next project was an inner city displaced rual community called Cabbagetown. His projects have led him to informal settlement villages in Nairobi Kenya to Hospitals for the poor in Lima, Peru to the coast of Constanza, Romania and the homeless streets of Atlanta. He has spent time talking with kids on the shores of Mumbai India, the streets ofsl Hollywood and South Central Los Angeles.
In Romania, Fr3deR1cK recently spent 20 days shooting the stories of a the survivors of a pediatric AIDS epidemic that appeared in 1989 and was recognized by the international community just days after the fall of communism there. Getting to know a group of these survivors and spending time with them has changed his outlook on hope, courage and what the future really means. Fr3deR1cK has interviewed pop stars, war vets and politicians but his greatest asset is interviewing regular people. The not famous, are famous in Fr3deR1cK's world.
PEPFAR (U.S. President's Emergency Plan for AIDS Relief). Ambassador Sandra Thurman, former AIDS Tsar under President Bill Clinton, The Joseph W. Blount Global Health & Society Program at Emory University Rollins School Of Public Health, World Bicycle Relief (a division of SRAM), The Coca-Cola Company and has inspired and been creative director for the efforts of his team around the world in Europe, Asia and Australia. Fr3de1ck is currently developing a fund raising video for Hospital Dos de Mayo in Lima Peru.
Additionally Fr3deR1cK's clients include almost all of the major record labels ---BMG, BMG France, Rowdy Records, SONY, Motown, Capitol and Restless Records to name a few. He has shot old skool Hip Hop artists such as Doug E. Fresh, Kool Mo Dee and Spinderella. He has also shot new skool artists Akon, Russell Simmons and Bun B. among others. He has created content for MTV, Georgia Lottery, EarthShare, Unicef, CNN, Nike, Electronic Arts (SONY) and Durex. He has plugged into projects as a director, a cameraman, an editor or a creative director.
Fr3deR1cK was in third grade when his teacher Mrs. Pollack assigned a visualization project for his class. Little did he know at the time it was more of a socialization project. Fr3deR1cK was asked to draw a portrait of his family and then talk about it. After Fr3deR1cK drew his family he privately talked to Mrs. Pollack. This all seems pretty normal except to his surprise she was audio recording their private talk. Fr3deR1cK was unfazed by this unique teaching approach. Fr3deR1cK loved anything electronic and audio recording was no exception. Mrs. Pollack looked at his drawing of his family and came to a startling revelation. "Frederick, why did you not color in the faces of your family?" she said. Fr3deR1cK looked at the picture in question and she was correct, he did not color in his family's skin tone. He had drawn his family on white paper. Fr3deR1cK's eyes slowly met and Mrs. Pollack said directly, "Would you like to color in your family's faces in brown?" Fr3deR1cK looked back at his picture and said, "No, it does not matter." As an artist Fr3deR1cK strives to prove race and social status does not matter.
We are all equal, some of us just come from different environments and circumstances. The core values that bind us as humans are the framework of the truth we seek to fill our souls. Fr3deR1cK is an artist of the soul. His desire is to find the doors of humanity and open them. Fr3deR1cK looks at the surface of complex issues and inequities and knows the answer to the problem lies deeper. With the lens of a camera his focus is the book not the cover.
Born in the 1990's as the brainchild of Fr3deR1cK and co-developed with Executive Producer Ellen Barnard, Tomorrow Pictures creates inspired media solutions for a perpetually evolving visual media marketplace. Tomorrow Pictures has produced projects all over the world; western and eastern Europe, East Africa, Sub-Saharan Africa, Southeast asia, South America, Australia, India, South Central Los Angeles, NYC, ATL, Hollywood and Chicago. Tomorrow Pictures clients have ranged from Fortune 500 companies like The Coca-Cola Company and global agencies such as BBDO. Major non-profit organizations like Children's Healthcare and World Bicycle Relief have benefited from Tomorrow Pictures expertise. The United States government has even called on Tomorrow Pictures to work with the State Department and PEPFAR.
Tomorrow Pictures creates quality affordable productions for film, video, event, and web. Whether the idea is streaming on a laptop or projected on a big screen, the story is in the telling for Tomorrow Pictures. In these economic times there is one choice from content and that choice is Tomorrow Pictures.
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